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Product Marketing Launch Template

Don't recreate the wheel with each new launch strategy. With this template, you can keep objectives and responsibilities clear, manage timeframes, and much more.

Template Configuration

Task status


Reference & Planning

Positioning & Messaging






Task type

Not Start
In Progress

Custom field


Content channel

Template Details

With this creative request form, you can keep your creative production process going smoothly from initial input through final outputs.

With our product marketing launch template, you can turbocharge your next product launch.

Product marketing is sub-field of marketing that is responsible for crafting messaging, go-to-market flow, and promotion of a product. Product marketing managers can also be involved in defining and sizing target markets along with other business stakeholders such as business development and sales as well as technical functions such as product management. Other critical responsibilities include positioning and sales enablement. Wikimedia Foundation. (2022, September 1).

For successful product launch strategies, clear goals, messaging, and processes are required. Nonetheless, many teams develop their product launch checklist from scratch. Your team has a tried-and-true approach to keep launch information clear and cross-functional teams linked with our product marketing launch template. You’ll lead a successful launch when combined with the power of Tracup.

  • Create a timeline for your launch. Your team may use Timeline to identify dependencies and schedule difficulties before you begin working. Distribute your product marketing launch strategy to your whole team so that everyone is on the same page. If your plans change, you may quickly alter deadlines to keep your project on pace.
  • Share your objectives and messaging. To organize a successful product launch, everyone in your team must be on the same page when it comes to the launch’s goals and message. With Tracup as your core source of truth, every cross-functional team has access to the same data.
  • Maintain clear communication between teams. Tracup is the place to communicate about launch activity, from huge status updates to inquiries regarding launch specifics. Instead of extended email threads, use status updates to track your progress in real time.

Tracup can help you plan product marketing launches.

  • Strategy for Product Launch
  • Timeline for Product Launch
  • Calendar of product launches New product launches
  • Pre-launch marketing strategy

The Template Default

Task Status: ☹[Reference & Planning]👌[Positioning & Messaging]🖐[PR] [Web] ❎[Closed]
Task Type: [Not Start] [Complete] [Outlining] [Reviewing] [In Progress]
Custom Field: Approved(text), Content channel(text)
Task View: List, Board. File, Wiki
Custom Field can be shown: Create Time, Expire Date, Assignee, Type, Approved, Content channel


Custom fields, task types, task status, etc. In the template can be customized, and you can adjust them according to the corresponding scene.

Ask for help:

If you have problems during the use of the template, please contact the Tracup team.


  1. Your Side Hustle Success Begins With Finding The Money
  2. Wikimedia Foundation. (2022, September 1). Product marketing. Wikipedia. Retrieved September 22, 2022, from
Other Info

Built in 2022-09-22 17:59:48

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