Every current marketing plan includes digital marketing. This is because it’s an affordable approach to reach the people who really matter: your target audience.
In traditional marketing, you have to spend a lot of money to get the word out about your company. Additionally, since you never truly know who will see your advertisement, calculating ROI might be challenging.
Precision is a benefit of digital marketing, and performance can be measured with ease using certain measures. You get to pick when and who receives your message and interact with your potential client directly in their frequented areas. As a result, there is less money lost and a greater conversion rate.
What is a strategy for digital marketing?
Your strategy for marketing your brand or product online will be outlined in a digital marketing plan. In your digital marketing strategy, you may have high-level strategies for website optimization, content marketing, SEM, and social media campaigns. Everything in it is alive and well, from campaign timeframes, budgets, and marketing channels to corporate goals and objectives.
- increase brand recognition
- Persuade your audience to assess your service or goods
- Encourage potential customers to make a purchase
- Re-engage or excite current clients
Planning your digital marketing strategy
You’ll need to conduct some research before you sit down to create your strategy. Let’s examine the specifics of a digital marketing strategy and how to put together a sound plan.What should your strategy for digital marketing contain?
Here are some important factors to think about:
- Business goals or objectives: Make sure your digital marketing strategy supports the long-term aims of your firm. Every digital marketing plan should connect into broader business goals.
- Audience: Buyer personas are a terrific tool for figuring out who your target market is, and they can assist guarantee that every aspect of your marketing strategy produces the best results possible.
- Budget: Clearly define your spending limits for marketing activities and use them as a benchmark to help you make judgments. When preparing your yearly or quarterly budget, don’t forget to factor in any monthly membership fees, paid advertising campaigns, third-party agencies, or independent contractors you may engage.
- Timeline: Make sure to take important corporate goals and activities into account so you can properly align your campaigns with business objectives. Consider dependencies when you outline the key components of your strategy (do you need to create a landing page before you can begin a campaign, for example?). You should also account for any significant meetings, deadlines, problems, or other factors that might influence your timeframe.
- Channels: Your target audience might be reached in a variety of ways. Which, however, will be the most efficient channels? At each step of your digital marketing plan, evaluate your accessible channels to discover which ones provide you the most value and the greatest opportunity for development.It’s time to create your digital marketing plan when you’ve completed your study and acquired all the necessary information. Here is the procedure that we advise.
- Begin by sitting down and creating a basic strategy with your team and/or stakeholders. To fully comprehend the magnitude of the work needed, you’ll need their feedback. This is also an excellent chance to talk about any expectations or constraints that could have an influence on your strategy.
- You’re prepared to develop your high-level sketch into a thorough strategy once you’ve gotten feedback from all the necessary sources. Create your digital marketing strategy in a platform for project management that is simple to share with team members and stakeholders and to update. In this manner, everyone may track their progress and work together on projects.
- Throughout the year, keep an eye on the status of your strategy and periodically inform your team and stakeholders. Early and frequent discussion of risks and problems will enable you to collaborate to maintain everything on schedule and within budget. If plans change, make note of the change’s cause and record it so you can plan more effectively in the future.
Example of a digital marketing plan
We categorized marketing activities by kind in this sample digital marketing strategy. For instance, the term “Content marketing” refers to all activities that are content-related, such as blog posts and webinars. Major campaigns may also be scheduled here, allowing you to understand how they fit into your overall strategy for digital marketing.
You may target particular parts of your target audience with the proper message using a digital marketing plan. You might think of it as a road plan for leading prospective clients through your marketing funnel. Your digital marketing strategy should involve the following actions:
- Increase brand recognition
- Persuade your audience to assess your service or goods
- Encourage potential customers to make a purchase
- Re-engage or excite current clients
Planning your digital marketing strategy
You’ll need to conduct some research before you sit down to create your strategy. Let’s examine the specifics of a digital marketing strategy and how to put together a sound plan.What should your strategy for digital marketing contain?
Here are some important factors to think about:
- Business goals or objectives: Make sure your digital marketing strategy supports the long-term aims of your firm. Every digital marketing plan should connect into broader business goals.
- Audience: Buyer personas are a terrific tool for figuring out who your target market is, and they can assist guarantee that every aspect of your marketing strategy produces the best results possible.
- Budget: Clearly define your spending limits for marketing activities and use them as a benchmark to help you make judgments. When preparing your yearly or quarterly budget, don’t forget to factor in any monthly membership fees, paid advertising campaigns, third-party agencies, or independent contractors you may engage.
- Timeline: Make sure to take important corporate goals and activities into account so you can properly align your campaigns with business objectives. Consider dependencies when you outline the key components of your strategy (do you need to create a landing page before you can begin a campaign, for example?). You should also account for any significant meetings, deadlines, problems, or other factors that might influence your timeframe.
- Channels: Your target audience might be reached in a variety of ways. Which, however, will be the most efficient channels? At each step of your digital marketing plan, evaluate your accessible channels to discover which ones provide you the most value and the greatest opportunity for development.It’s time to create your digital marketing plan when you’ve completed your study and acquired all the necessary information. Here is the procedure that we advise.
- Begin by sitting down and creating a basic strategy with your team and/or stakeholders. To fully comprehend the magnitude of the work needed, you’ll need their feedback. This is also an excellent chance to talk about any expectations or constraints that could have an influence on your strategy.
- You’re prepared to develop your high-level sketch into a thorough strategy once you’ve gotten feedback from all the necessary sources. Create your digital marketing strategy in a platform for project management that is simple to share with team members and stakeholders and to update. In this manner, everyone may track their progress and work together on projects.
- Throughout the year, keep an eye on the status of your strategy and periodically inform your team and stakeholders. Early and frequent discussion of risks and problems will enable you to collaborate to maintain everything on schedule and within budget. If plans change, make note of the change’s cause and record it so you can plan more effectively in the future.
Example of a digital marketing plan
We categorized marketing activities by kind in this sample digital marketing strategy. For instance, the term “Content marketing” refers to all activities that are content-related, such as blog posts and webinars. Major campaigns may also be scheduled here, allowing you to understand how they fit into your overall strategy for digital marketing.
For this example, we picked a gantt chart since it’s simple to keep track of all the moving pieces in your digital marketing strategy. Because Gantt charts are visual by nature, you can clearly convey important dates and milestones to your team and stakeholders. If (and when) something changes, changing your strategy is simple.Template for a free digital marketing strategy
With the free digital marketing plan template from Tracup, take control of your digital marketing approach. Spend less time setting up so that you can start planning and make an effect more quickly.
With the help of our digital marketing strategy gantt chart, you can see what has already been accomplished and what is on the horizon. It’s simple to update and distribute your project plan.
Here’s how to create a digital marketing strategy that is tailored to your needs.
Tasks may be moved around to create a timetable.
Drag and drop jobs, or entire task groups, into their new, proper positions to configure your digital marketing strategy. A new task duration may be specified by clicking and dragging the boundaries of each taskbar.
Overlapping duties
Do you need to expand your campaign plan? No issue! You may easily reschedule the job by duplicating a task or a whole group, updating the information, and dragging it.
taskbar color coding based on activity type
Your digital marketing strategy may be viewed and filtered well using task colors. Based on the task owner, status, or kind of activity, assign a color. For instance, in the sample below, we’ve color-coded every job related to content marketing as purple.
The discussion function of Tracup makes collaboration simple. From a task’s Comments area, you may instantly share documents and communicate with your colleagues. Use notes to provide critical project-level information, such as advertising goals, target audiences, and budget.
With Tracup, create your first digital marketing strategy.
Are you prepared to create your own digital marketing strategy? You may get started right now with our free Tracup template for a digital marketing plan!
Because of Tracup‘s drag and drop functionality, customizing the template is quick and simple. Additionally, since everything is online, your entire team may work together in real time on projects.
Create a free Tracup account now to take advantage of this template for a digital marketing strategy project setup that will save you time!
Digital marketing